Anything that translates into parental responsibility gets bashed. Look at rock concerts, cable TV, magazines, skateboarding, AND trick-or-treating. Trust me, kids don't start smoking because a camel in sunglasses tells them to. God forbid you have to spend a coupla hours a year going for a nice autumn walk with your kids while they dash with glee from house to house, dressed in costumes and having a ball. No, let's just dig up every possible negative thing we can, no matter how trivial and dump on it, just to make sure NO ONE has any FUN. If you're too damned lazy to be parents, then don't bother having kids.