The "Gin & Juice" rapper is seeking a cool $2 million from a Philadelphia auto dealer, who, the rapper claims, swiped his famous syntax to sell cars.

Snoop, born Calvin Broadus, filed suit Tuesday in federal court in Pennsylvania against Gary Barbera.

The rapper is currently appearing in a series of nationally televised ads alongside Lee Iacocca extolling the virtues of Chrysler cars via the oft-imitated Snoop Speak (i.e., adding the suffix "-izzle" to the first few syllables of any word). But Snoop says Barbera, the proud owner of "Gary Barbera's #1 Dodgeland" near Philly, never had permizzle to do so.

According to Broadus' complaint, available online at the Smoking Gun, Barbera ran an ad in the Philadelphia Daily News on Aug. 22 that stated "Is Bar-Bizzle the Sh-izzle? Boy I Gu-izzle" in an apparent attempt to lure street-savvy kids to his lot.

The rest of the story .. including that the same car dealer was sued by 50 Cent